July 14, 2022
We are beyond thrilled to be the FIRST EVER non-alcoholic sponsor of Ottawa’s biggest music festival, RBC Bluesfest! This year is seeing acts such as Alanis Morrisette, Luke Bryan, Jack Johnson and Rage Against the Machine.
It has been nothing short of amazing so far for all of us here at Libra. Our tent is set up along a busy footpath where visitors can come see us for some ice cold samples and then head over to any of the beverage tents to purchase a full can for themselves.
It’s so special meeting new people who haven’t experienced our products yet. It gives us so much energy, especially when they try Libra for the first time and have that ‘wow’ moment. “This is non-alcoholic?”
It’s also really awesome to hear people thanking us for being there- because they actually have the option! And that’s exactly why we do what we do.
We want Canadians to have the choice at big festivals such as this one. One of our goals has been to bring premium social beverages to places that are typically filled with alcoholic beverages. If someone is deciding to drink less or not drink at all, they still deserve to have a delicious tasting beverage that isn’t just pop or water.
It has been so surreal to see our name on the beer menu, our banners around the festival grounds and to catch our video on the big screen:
We can definitely feel the change happening and are so grateful to be at the center of it all! We can’t wait for week two and to continue to help people find their balance.
If you’re attending any of the shows, come say hi! We can’t wait to meet you.