Our Values
Purpose
To lead a movement where everyone can choose to socialize without sacrifice everywhere they go.
Commitment
Libra is a creative, passionate beverage company helping people to find their balance. We are dedicated to creating change by providing great tasting, premium social beverages that enhance our community’s health and wellness. Through connection, attention and imagination, Libra inspires people to ‘live their best lives’ and take delight in all occasions and experiences.
Values
Find your Balance
Balance is a state of being – a constant cycle – not an achievement. At Libra, we give our customers and our community the choice to live a healthy lifestyle and do the same for ourselves. We believe that when you ‘find your balance’, you work hard but still make time for fun. You stay focused on what’s important and diffuse the noise that creates anxiety. We offer a flexible environment, while taking personal responsibility and keeping the health and wellness of those around us top of mind. We take time to celebrate our wins and learn from our losses. We set intentions for the future, while staying focused on the present. We strive to truly embody what it means to ‘find your balance’. It’s why we exist and do so without sacrifice.
Foster Connection
Connection creates a sense of belonging and drives a greater understanding of yourself and those around you. At Libra, we understand the value in having diversity of thought and celebrate our inclusive and safe space where everyone can be seen and feel heard. We encourage authenticity and vulnerability. When we embrace that spirit, we create a community that allows us to thrive, to grow and to be the best versions of ourselves.
Get Curious
Curiosity is a mindset to question the norm and think outside the box. It pushes us to challenge the status quo, be creative, make better decisions, and push past our fear of failure to try new things. Curiosity allows us to learn and helps us develop not only at work, but also in our personal lives. It is a pillar that provides the opportunity to gain a better understanding of ourselves, each other, our customers, and the world around us.
Be Courageous
Courage is the willingness to be brave, to push yourself, to take a stand. It is what fosters growth, inspires discovery and drives change. We owe it to ourselves to be courageous. It is the willingness to step out of your comfort zone - if only for a second - to confront difficult situations even when they make you feel uncomfortable. Courage is defined in the moment. We are not courageous generally, we are courageous intentionally. For a second of embarrassing bravery, we can (and will) be great.
Build Trust
Trust is at the foundation of everything we do. We communicate openly, talk straight, own our actions, and rely on others to do the same. We hold each other accountable and find the best path forward together. Difficult conversations are healthy conversations. We trust in ourselves, our purpose, and our people and believe this is the only way for us to reach our common goals.
Be (a good) Human
Being a good human means acting with integrity, respect, and kindness - in all aspects of life. It’s the foundation of our ability to succeed as a team and makes it possible to live our core values every day. We foster a space of mutual respect. Negativity doesn’t live here. When things are tough, we demonstrate compassion and support one another while doing our best to show up with a positive attitude and encouraging each other to do the same.