May 04, 2022
We’re getting geared up for an amazing time at the ECMA awards in Fredericton, New Brunswick this weekend where we will be a proud sponsor!
We’re feeling super lucky to be a part of such an integral music event on the East Coast- music means A LOT to us here at Libra. Since Upstreet Craft Brewing was founded in 2015, community and music has always been at the center of everything we do.
As we work closely with Serena Ryder and her team at ArtHaus, we get to see the role non-alcoholic products are playing in the music industry. Serena is dedicated to changing the mental health stigma with Canadian musicians and wants to create a NEW normal- one where alcohol takes a back seat.
“Within the arts and music business using substances or drinking is totally normalized but as soon as there are whispers of mental health issues or turning into addicts people run away scared. It’s very contradictory,” Serena said in a recent interview with Some Good Clean Fun.
ArtHaus isn’t your typical record label- it was launched to give artists a true home to gather and create. Serena noticed some gaps that needed to be filled with other label deals- affordable housing, mental wellness and being able to write music and record songs with other like-minded artists in the community.
This ArtHaus incubator is a new approach to the music business, one that emphasizes community and collaboration. 1% of all Libra proceeds will be donated to ArtHaus to help drive that change for better mental wellness in our Canadian music communities.
We hope to meet lots of new artists at this year’s ECMA’s who are looking to find their balance as they navigate the bustling industry- and we look forward to giving out lots of Libra samples!
Libra has some big things planned for the summer and we are continuing to emphasize the importance of having non-alcoholic options available at music events such as these- keep your eyes peeled for us at some exciting Canadian festivals.
For now, we’ll see you at the East Coast Music Awards! 🍁🎶