Libra has officially launched at NINE different COSTCO locations in Canada - six in Atlantic Canada and three in Ontario! You can now find Libra IPA in a convenient new 12 pack at the following club locations:
🛒 Halifax, NS 🛒 Dartmouth, NS 🛒 Moncton, NB 🛒 Saint John, NB 🛒 Fredericton, NB 🛒 St. John’s, NL 🛒 Barrhaven, ON 🛒 Gloucester, ON 🛒 Gloucester Business Center, ON
To say we are thrilled by this announcement is an understatement. Seeing a retailer as big as Costco leaning into the non-alc movement and allowing Canadians to have more options when they shop is such a huge step in the right direction.
The journey to get here all started when we were the first ever non-alc sponsor of Ottawa Bluesfest, something the team at Costco took notice of. We’re so grateful to be available in all of the Ottawa stores as well as the Maritimes since it holds a special place in our hearts.
What does this launch mean to us? Everything. It means that we are continuing to lead the NA movement across the country and make delicious options more accessible for consumers! We want Canadians to have choices everywhere they go- grocery stores, festivals, restaurants, small boutiques and now, amazing wholesale clubs like Costco.
“We’re looking forward to 2023 and we’re planning to see similar growth. For the longest time, the non-alcoholic section in grocery stores collected dust. People didn’t really even go down that aisle or even look at all the products. So, it’s really an area that’s ready to grow and more people are starting to take notice,” said our co-founder Mitch, in a recent interview.
2023 is going to continue to be filled with plenty more exciting announcements, stay tuned! Thank you for loving Libra and choosing us to find your balance with.
PS - If you haven’t had a chance to try Libra yet, we will be doing our first ever in-store tastings at the Costco locations mentioned above on January 7th and 8th - come try for yourself!