September 19, 2023
It's that time of year again! From September 23rd, to October 22nd it's Libra season, and every year we take that time to reflect on where we came from, and why we are here.
Did you know that Libra is Latin for Balance? The inspiration behind Libra came from working many years in the beverage industry. Constant sampling, mingling, late nights and lots of hangovers- craft beer was at the center of all of it.
We needed something that would allow us to continue to do what we loved but without all of the headaches that came along with it. Socializing but without sacrifice.
Libra was born to help us find our balance in the always bustling beverage industry. For us, this meant still being able to participate in events, concerts, dinners and parties while enjoying flavours of craft beer that we all love BUT also being able to wake up the next morning and hit the ground running.
Balance is something we all crave. Whether it be trying to figure out the perfect work/life balance or keeping up with that balanced diet, the notion of balance is always at the forefront of our minds.
The truth is, life is always moving. In order to live harmoniously, we need to continually move with it.
Balance means different things to different people. Maybe Libra is the reward you drink at the end of the marathon you’ve been working towards. Maybe Libra is the beverage you choose when you decide to switch things up and sober drive your friends on the weekend. Maybe you’re just trying to live a little healthier.
Wherever the need for balance comes from, we hope you’ll find it with us.
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