January 03, 2024

Celebrity-endorsed lines 

In the past, it was common to see celebs launch booze brands, like Kendall Jenner’s 818 Tequila, or Ryan Reynold’s Aviation Gin. But increasingly, we’re seeing more celebrities launching non-alcoholic brands. Case in point: Katy Perry launched De Soi in 2022, a line of sparkling non-alcoholic aperitifs, and Real Housewives star Luann de Lesseps has her own line of NA Fosé Rosé. North of the border, things are happening, too. Canadian singer Serena Ryder recently partnered with Libra to launch the floral Lavender Sage cream ale. As the NA space grows, we expect to see more celebs hopping on the alcohol-free bandwagon. 

Read the full article here