What is clear is that alcohol-free alternatives are getting picked up more often from people across all life stages. Libra, a non-alcoholic line of products developed from PEI based Upstreet Craft Brewing, have seen demand for alcohol free beer surge in both their tap room, and in shipping their products across the Maritimes and beyond.
Liz Jamieson, Brand Manager with Libra, said “people in general are drinking less than they used to as they become more health conscious and have more information to inform their decisions,” Jamieson said. “We see it in a lot of younger people who are leading healthy, balanced lifestyles and not really drinking very much in the first place... but also in older folks who are cutting down for health and longevity reasons.”
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Source: The Third, Andrew Hamilton
