"She and her longtime manager have built a wellness-based record label called ArtHaus that helps to combat some of the gaps that can mean success or failure for musicians. Part of that effort is to work with brands like PEI-based non alcoholic brewery Libra whose parent company Upstreet Brewing is one of only a handful of B Corp companies in the Canadian beer landscape. CEO Mitch Cobb has worked diligently to build community and music into the fabric of their business.
“Working with Serena at ArtHaus just made sense. Her values really aligned with Libra and our mission to refresh the community through music,” said Cobb. It was a fortuitous choice, when they decided to send Ryder some samples, but for Ryder her mission goes even deeper than being able to offer musicians a non alcoholic option during recording sessions."
"Serena’s final acknowledgement for Libra is that the beer is great. “It just tastes so good! It’s exactly what you want to be drinking when you’re not drinking.”
Read the full article here.
Source: Some Good Clean Fun, by Sarah Kate
