January 03, 2024

"Mitch Cobb is CEO of Libra Non-Alcoholic Craft Beer. He shifted away from alcohol for health reasons for a year or so, and that time came up with the idea of creating a line of non-alcoholic beer.

"Initially, it was about weight loss," said Cobb who’s also CEO of Upstreet Craft Brewing in Charlottetown, P.E.I.

While on his alcohol break, he soon noticed an improvement in both his physical and mental health.

"I recognized that my mental health was much better and so I continued on that track," said Cobb. "Today, I would say I moderate my alcohol consumption, I'll have a drink here and there."

In 2020 Cobb and his business partner and head brewer, Mike Hogan, launched Libra and since they've witnessed a surge in consumer demand for non-alcoholic options.

Cobbs says non-alcoholic beer was often targeted at people who struggled with alcohol but that's no longer the case.

"In the past, I think there was this line in the sand where either you drank or didn't drink and there was no middle ground," said Cobb. "But now people are finding ways to moderate their alcohol consumption in ways that work well for them and their lifestyle.""

Read the full article here.

Source: CTV News Atlantic