September 07, 2022

"Sober-curious beer drinkers finally have an entire market catered to them with various options from IPAs to lagers. Upstreet Craft Brewing’s line of non-alcoholic beers named Libra just took home a trio of medals at the 2022 edition of the New York International Beer Competition. It was also named Canadian Non-Alcoholic Brewery of the Year. This win is no easy feat – over 700 beers from 15 countries entered the competition, and this acknowledgement on a world stage will surely bring in more brand fans. Besides the bragging rights of winning, consumers are flocking to the brand for its b-corp status and their commitment to mental health and wellness. Libra’s also recently partnered with Serena Ryder to help spread the word. Serena works to support emerging artists to navigate and thrive in the music industry, and she has been alcohol-free for three years. The growing popularity of celebrities also going alcohol-free is fueling this movement. What’s more? The beers are only 30 calories."

Read the full article here.

Source: Western Grocer, Aaron Skelton, CHFA President & CEO