"Five years after launching Upstreet Brewing with business partner Mike Hogan, Mitch Cobb has gained a lot of experience and know-how in the brewing world. But he also gained 60 pounds. Driven by a decision to reduce his alcohol intake, which Cobb calls “a job hazard of owning a brewery” in favour of a healthier lifestyle, Cobb and Hogan made the decision to venture into the non-alcoholic beer world."
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Source: Saltwire, Mark DeWolf