“The way people choose to consume alcoholic and non-alcoholic beverages is changing so fast and that hard line in the sand between the drinkers and non-drinkers is quickly eroding,” explains Mitch Cobb, co-founder of Upstreet Craft Brewing and Libra, a no-ABV beer. “We see this a lot in our taprooms and retail stores. People will come in to have a beer after work followed by two NA beers or will drink NA beer during the week and traditional craft beer on the weekend, or buy both four-packs of IPAs and NA beer for their party.”
Source: Forbes written by Kate Dingwall
