Refreshing the Community
At Upstreet Craft Brewing, we do business differently. Our mission is to refresh the community with our collection of Upstreet craft beer, Rewind vodka seltzers, East Coast Craft Sodas, and most recently, Libra Non-Alcoholic Craft Beer. To us, it’s more than just creating great beverages. The impact we have on our community and our environment is just as important. Upstreet was the first business on Prince Edward Island to gain B-Corp certification. B-Corps are businesses that balance purpose and profit. We consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. From artist residencies to local community initiatives, we take pride in giving back to the people who support us.
Finding our Balance
Libra was inspired by the need for finding balance. It wasn't long before we discovered that working in the beverage industry required constant sampling and socializing, craft brews being the center of it all. A non-alcoholic beer seemed like the answer to finding our balance while socializing without sacrifice.The more we looked, the more we realized that there wasn’t a non alcoholic craft beer that tasted like the real thing.
So we decided to make our own.
After 2 years of research and development, we created Libra Non Alcoholic Craft Beer. It has the feeling of drinking a craft beer with none of the alcohol and only 30 calories. It looks and tastes like a craft beer, because we make it just like our others- with some small tweaks along the way.
Since launching in October of 2020, we’ve released a Pale Ale, an IPA, a Pilsner, a Stout, a Cherry Sour, and limited edition Pumpkin Spice Ale, which sold out within days. We’ve received rave reviews and two World Beer Awards in our first year. We’re now available Canada-wide through retailers online and in-store, helping Canadians to take charge and find balance in their lives.
But we knew we could do more.
Serena Ryder - Libra’s Balance Ambassador
We had admired Juno award-winning Canadian folk-rocker Serena Ryder for her work in mental health and wellness, and for her extensive work to help emerging artists navigate and thrive in the music industry. We also knew she’d been abstaining from alcohol for three years, and might enjoy a non alcoholic craft beer that was true to style. So, we sent her some Libra to try, thinking that we might get lucky and she might like it.
She liked it so much, she decided to join the team as Libra’s Balance Ambassador, and together we’re on a mission to normalize socializing without alcohol. Serena and Libra will co-create wellness-inspired content and experiences that encourage Canadians to re-imagine what being social means to them, and help them find a balance that works with their health and lifestyle goals.
As part of our partnership, 1% of Libra sales will support ArtHaus, which is on a mission to create a landscape where artists, musicians, creators, music industry leaders and wellness experts can come together to support one another. Its mentorship programs help artists hone their craft and collaborate with others in the industry while also providing mental wellness tools to support their overall wellness.
Watch more on the partnership below: